<p><span>Before embarking on his third jeans venture, 3x1, California native Scott Morrison had been the successful founder of two other well-known jeans brands, Paper Denim &amp; Cloth and Earnest Sewn. His interest in the clothing industry developed as a college student at the University of Washington and he soon found himself working for local Seattle luxury golf wear company, where he helped create a womenswear division to huge success. In 1998 Morrison moved to New York to pursue a sales and marketing opportunity with Mudd Jeans, where he began thinking about different design concepts and the possibility of starting his own business. A year later, he founded Paper Denim &amp; Cloth, one of the first premium jean brands in contemporary fashion. Five years later, he started Earnest Sewn as an ode to Made in America and love of heritage.</span></p>
<p>Finding himself deeply attracted to and inspired by the jeans making process, Morrison had an unprecedented idea: create the opportunity to experience that process for people with a penchant for thoughtfully designed, well-made jeans. 3x1 was launched in Manhattan in 2011.</p>

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